Zoopla adds property price heat maps

Online property is a fiercely competitive space,  London-based acquired houseprices.co.uk.

On top of a new heat map.

Zoopla's USP is its house price data that contextualises its property searches and makes it noticeably different from the competition - a pretty compelling tool for house hunters and nosey neighbours alike. The heat map re-presents this data in a different way, aggregating property values across the UK and showing average property size, price and number of properties with each view. Given the seemingly endless British appetite for property, it's likely to find an enthusiastic audience.

Zoopla claims it is seeing faster growth than competitors Findaproperty and Primelocation, with all three outsripping market leading Rightmove. Nielsen figures for May this year put Zoopla at 1.9 million users for the month, up 43.6% from April, while Rightmove saw 12.1% growth.

source: Guardian

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