Experian claims Rightmove missing 69% of hits

A marketing and research analyst from Experian Hitwise UK claim rightmove are missing 69% of property search hits, and feels that strong competition from the TDPG and zoopla merger will not help things.

Currently, James Murray claims Rightmove accounts for almost 29% of all visits to property websites from UK Internet users.

He continues; FindaProperty, Zoopla and Primelocation were ranked as the second, third and fourth most popular property websites in September 2011 but as it stands, Rightmove receives four times as much traffic as its closest competitor. If the proposed merger were to go ahead today, this is how the property market might look.

In the pie chart above I have aggregated visits to Rightmove's mobile and main website to demonstrate its dominance in the market. Looking at the growth of both Rightmove and the combined Zoopla mergerr properties you can see that both have consolidated their position in the property market, growing market share since September 2008 when no one player dominated the industry. Since then Rightmove has pulled away from the competition but the merged proposition would at least provide the industry with two viable competitors.




source; Experian Hitwise,  The complete article can be found:
http://weblogs.hitwise.com/james-murray/2011/10/zoopla_merger_will_still_strug.html

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