How to Advertise Your Property on Rightmove?

April 16, 2017 11:00 am Published by


When it comes to selling your home, you want to show it in its best light to the largest possible audience of potential buyers, as this increases your chances of getting the price you want for it. The way to reach that large audience is to advertise your property online and, more specifically, on Rightmove, because a remarkable 90% of UK house hunters use the site as part of their search.

Here at, we help you market the property you have for sale across all of the major online sale sites, including Rightmove, helping you avoid the large fees you can incur by engaging a high street estate agent.

Your chances of selling, however, hinge largely on the appearance of your advert. If your listing is unappealing, it won’t increase your chance of selling, even in front of a huge online audience. So how do we make the most of your listing? Let us show you.

Ensure your images are mobile-friendly

As might be expected with the way things are going in this digital age, the majority of searches on Rightmove are made from mobile devices – in particular, through Rightmove’s very popular mobile app. So given that your images will mostly be viewed via mobile devices, you need to be sure they are suitable if your listing is to perform at its best.

The object of these photos is to convince people to come and view your property in person, which is why here at 121Move, all of our listings include professional photography to accurately convey the style, layout and feel of your home to any potential buyer.

Make the most of the Rightmove filters

Are you selling your home outright or are you a landlord looking to let to students? There’s no point having listings for both mixed together as the potential audiences are vastly different. So much so that Rightmove has developed a search system aimed purely at helping students find their accommodation for university. If you are a student landlord, make sure you specify that in your listing, as you want to appear in students’ search results.

Map out your route to that sale

The Rightmove app is a fantastic tool for house hunters. If you access it on the move, it shows you in real-time all of the Rightmove listings that are near you. As a seller, if someone is nearby, you want to be visible enough to attract their interest, which is why we always utilise the map facility on listings. It can be a real-time difference maker!

To see how could help you maximise the chances of selling your home online – without those huge high street fees – give us a call on 0844 800 4990, fill out our email form, or click ‘arrange call back’ and one of our team will get in touch to help you get started.

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